Contributors

HR&A Advisors, Inc.

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Description

The HR&A team set out to create a visionary plan for the future of The Loop Area, identifying opportunities for growth through comprehensive analysis.

The HR&A team formally defined The Loop Area as the census block groups within approximately one-half mile of the proposed trolley route, which will run from the Missouri History Museum in Forest Park north on DeBaliviere Avenue, turn west at Delmar Boulevard, and continue west through the Delmar Loop to Delmar and Kingsland. This area is roughly bounded by Olive Blvd. /Maple Ave. to the north, Union Blvd. to the east, Forest Park Parkway to the south, and Midland Blvd./Wellesley Ave. to the west.

To create this plan, the project team first conducted an in-depth analysis of existing conditions, including the local demographic and real estate market, physical conditions, real estate growth potential, and consumer preferences. Following the assessment of existing conditions, the team organized a design charrette to evaluate a series of development scenarios for The Loop Area.

Based on the selected scenario, the team created a set of retail, development, infrastructure, and public realm recommendations to bring the scenario to fruition. Finally, the team prepared an implementation plan, consisting of a retail tenanting plan, a governance strategy, and a public realm interventions strategy. Throughout the process, the team met and consulted with the client group and with a group of key community stakeholders engaged in the project.

Document Type

Book

DOI

https://doi.org/10.7936/bys1-sa31

Language

English (en)

Publication Date

11-2011

Publisher

Washington University in St. Louis

City

St. Louis (Mo.)

Disciplines

Regional Economics | Urban Studies and Planning

Comments

Prepared for Washington University In Saint Louis. Originally linked from Loop retail study finds potential for growth, The Source, WashU

The Delmar Loop Area Retail Plan & Development Strategy

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